Refresh Your Business for 2018

Comments (0) Business, January 2018 KW Magazine


When you chose the graphics for your business “way back when,” you loved them. Folks have gotten used to seeing them. Perhaps it’s time to give things a fresh look. I’ll bet you could find new graphics that equally fit the bill as your old ones did. You’ll feel better about it, and so will your clients and potential clients.

Create a new Facebook Header. Your header shows up a lot when you share your business on other groups. Think about the fresh new look you want to see and find a graphic artist to do it up for you. Fiverr is a great place to hire a graphic artist at less than exorbitant rates. Perhaps a new logo might be in store?

Create a new Head Shot.  It would be lovely to hire a photographer for this task, but you could also crop candid shots of you, say, toasting in the New Year in front of your fireplace, or turning to smile at a grandchild over the holidays. Ask your brother or sister to take some candid shots of mainly your face and then use Picmonkey to crop it the way you’d like.

Picmonkey also allows you to create collages of your pictures for your Facebook Cover if that’s your shtick.

Check your branding. Once you decide on the new look for Facebook, be sure that same look appears on the rest of your Social Network sites.  Be consistent in the colors you use, the graphics, and the logo.

Refresh your website.  This task might involve a bit more work than the others, but ask yourself:  Am I due for a re-do?  How long has it been since your site went live? Is there a better way to say what the site now says? Ask yourself what the three key messages are that you’d like to convey and be sure they are prominent on your Home Page via text and graphics.

Design new business cards.  They are one of the most-used marketing tools you’ve got. Do the colors match your current brand or the new one you’re going to develop? Have you always disliked the paper they’re printed on? You deserve a fresh business card for next year. Check out Vista Print, Moo Cards, or Zazzle.

Colors change?  What if the only change you made was a change in colors of all that you currently are using on your site, on Facebook, on your business cards?   Such a slight change can make a big difference in freshness appeal. Here is an excellent article to help you choose colors that are complimentary.

New Action Item Button.  What do you mostly want folks to do when they come to your website? Buy something? Make an appointment? Subscribe to your newsletter? Follow your Blog?  Whatever it is, create some clever widget (Fiverr again) that links to the spot you’ve chosen to make it easy for them to take that action.

Re-think your ezine.   Have you been continuously getting new readers for your ezine? Or are fewer and fewer even opening it?  It’s a lot of effort to exert if you aren’t getting any return for your investment of time, so how about coming up with a new, more exciting topic for your newsletter? You could run a contest for your followers and ask them to suggest the new topic for 2018. Send them a gift card as a reward. Create an event in Facebook and invite them to share their ideas! Then, weave in all the colors, action items, photos, and new graphics mentioned above to make it all cohesive.

Do the pieces now. Hire that Fiverr talent; get those photos of you collected; select the new colors, and during the two weeks between Christmas and New Year’s when most people take a vacation, you can pull the pieces all together and say “Bring it!” to 2018.

Pat MatsonPat Matson’s path of life’s unfoldment has led her into the world of copywriting where she lends her expertise to the writing of blogs, ezines, curriculum and articles with a common sense message for entrepreneurs, especially life coaches or spiritual coaches. Pat loves to bring the story inside her clients representing their businesses out into the world that needs it so. In addition to her copywriting, Pat is a Walter Method Teacher of metaphysics where she helps illuminate Life’s Laws for her students. Pat’s Write Mind is her home base.

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